




%201.avif)







不是行銷「沒做好」,而是用戶的購物情境「太複雜」









AI 同時處理重複性 FAQ 與基本對話,節省繁瑣的人力成本
用互動降低用戶的猶豫、防守與不信任,提升品牌好感,提升射門成功率

BotBonnie 完整用戶旅程分析報告,讓行驍不靠感覺,高效達標

Audi Taiwan takes advantage of social media to launch Audi Digital Assistant on Facebook Messenger and LINE Official Account. Car owners can initiate the intelligent Q&A service at any time, receiving the latest event information and book a test drive.
Jaguar owners are the best brand ambassadors, as they can communicate Jaguar’s unique charms to their friends.Car owners can share their unique links to invite friends to make reservations for test drives and bring potential customer groups into the showrooms to view Jaguar car models up close and enjoy the thoughtful services.After completing the test drive, both the car owner and the friend can receive points which can be exchanged for gifts.
Tiger Beer created a brand-new official account with chatbot and used the Invoice Kit to collect people’s offline shopping information.Consumers can register more invoices and accumulate additional points which can be used to redeem gifts.Tiger Beer used the LINE chatbot to direct offline sales data to online applications for marketing. It used the pointcard mechanisms to increase customer loyalty and increased demand
Gogoro used the Persona Kit for interacting with users. They can follow the character on a journey and find the most suitable vehicle model before being directed to an offline store.
In the interaction process, Gogoro divided users into vehicle owners and non-vehicle owners and used the interactive channels and menus triggered by user interaction content settings to meet user requirements.
Gogoro’s chatbot is also equipped with Optical Character Recognition (OCR) technology. Customers are only required to scan the back of the motorcycle registration license to calculate the amount of subsidies for the purchase of electric scooters.
A daily check-in event for 7 days; any user can check in and receive LINE Points after linking account. Moreover, users can find discount coupons at “My Coupons” in the Taobao Taiwan APP. Receive rewards until users’ hands are sore! Easily maintain high visit rate on official LINE account!
VoiceTube set themes based on real life to reduce barriers for interactions, encourage users to actively engage in conversation and draw people closer.
The user must help VoiceTube’s mascot, Froggy, complete the challenges with English in different scenarios and finish the journey together!
WeMo incorporated BotBonnie chatbot services and used common embarrassing questions from relatives during New Year to engage users.
The chatbot provides QA images with witty responses based on the results of real-time interactions and offers lucky draws with discount codes for all users.
They can let friends view creative dialogues by sharing the witty response composite image for Chinese New Year!
Facing LINE official account 2.0, South East Travel smartly designed an interactive process when users first enter the site. Through simple questions and asking consumers about their habits, countries they want to travel to, and their ideal budget, they can immediately capture consumers’ travel preferences and grasp the key information and deliver targeted information to the target audience.
Using the chatbot to provide product introduction, event information, and shop details on the fan page, users can input their current location for searching nearby shops, navigating or making a phone call.





- 電商行銷:想降低購物車放棄率、拉高結帳轉換
- 品牌行銷:想把互動變成實際訂單,而不是只有聲量
- 成長型行銷:需要把分眾、自動化、轉換策略一次到位
- OMO 行銷:想把門市、社群、線上行為串成一條成交動線
-有數據、有工具,想進一步
